Web, SEO and AI guides
Practical insights and current trends to grow your business online.
Google’s September 2026 Spam Update Is Rolling Out: What Site Owners Should Do
Google started a new spam update on 24 September, covering all languages. What to do before you react to any ranking movement.
Shopping in ChatGPT Is Changing: Checkout Moves Back to Stores, Discovery Takes Centre Stage
OpenAI has stepped back from in-chat checkout and is focusing on product discovery and comparison. Why this is good news for online stores.
Turkey’s New E-Commerce Advertising Rules: Labels for AI Characters and Influencer Posts
An amendment in force since 1 August 2026 changes the rules for AI-generated digital characters, influencer ads and personalised advertising in Turkey.
What Is GEO? How to Get Your Brand into ChatGPT Answers
Customers now ask AI instead of Google. Here’s what GEO is, how it differs from SEO, and where to start.
AI Answers Now Appear in 43% of Google Searches: What It Means for Your Website
AI Overviews grew from 15% to 43% of searches in a year, and Google redesigned the search box at I/O 2026. How to keep visitors coming to your site.
7 Things to Check Before Commissioning a Website in 2026
Speed, mobile experience, admin panel, SEO and AI readiness. Your checklist before collecting quotes.