Until a few years ago, someone looking for a product or service would type a few words into Google and click through the results one by one. Today a growing number of users ask ChatGPT, Gemini or Perplexity directly and get a single, neatly summarised answer.
What is GEO (Generative Engine Optimization)?
GEO is the work of getting your brand cited and recommended in the answers produced by AI tools. Classic SEO targets rankings on the results page; GEO targets a place inside the answer itself.
Where should you start?
- Write clear answers: Turn the questions your customers really ask into headings and give short, direct answers.
- Use structured data: Mark up your company, service and FAQ information with schema so machines can understand it.
- Appear in trusted sources: Mentions in industry directories, news sites and comparison lists help AI trust your brand.
- Measure: Track regularly which questions and which tools mention your brand.
Curious how your brand shows up in AI answers today? Request a free audit.