A website isn’t a one-off expense — it’s an investment in a sales tool you’ll use for years. Check these points before you start collecting quotes.
1. Template or custom design?
Templates are quick and cheap, but you’ll look like your competitors and unnecessary code slows the site down. Custom design sets your brand apart.
2. Speed
If a page takes longer than three seconds to load, a large share of visitors will leave. Google also pushes slow sites down.
3. Mobile experience
Most of your visitors arrive on a phone. The design needs to be flawless on mobile first.
4. Admin panel
You shouldn’t have to call your agency every time you want to change a sentence.
5. SEO and GEO foundations
A sound heading structure, structured data and fast infrastructure are the basis for showing up on Google and in AI answers.
6. Measurement
If you don’t measure how many people fill in a form, call or message you on WhatsApp, you can’t tell whether your site is working.
7. Maintenance and support
Agree up front who will handle updates, backups and security after launch.